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Heinz Pepper That Perks
Date
October 2024
Role
art direction
jocelyn jimenez
reagan miller
copywriting
reagan miller
Project type
360 campaign
The Ask:
Position Heinz Jalapeño Ketchup as the ultimate breakfast staple—spicy, flavorful, and essential.
The solution:
Mornings are rushed, and most people grab a coffee for a jolt of energy instead of eating a real breakfast. But what if that wake-up call came from flavor instead of caffeine.
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