Twizzlers Ropes To The Rescue

The Ask:
Twizzlers is a beloved, playful candy brand known for bringing joy across generations. This campaign aims to tap into the excitement of action movies and the belief that the world needs fixing—connecting Twizzlers with everyday heroism.

The Solution:
Instead of fictional superheroes, the print ads spotlight real-life heroes—doctors, firefighters, lifeguards—using the iconic Twizzler rope as a metaphor for the tools they use to help others, turning a fun treat into a symbol of everyday heroism.