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Ritual Chocolate Pure Peace
Date
June 2024
Role
art direction
Jocelyn Jimenez
Project type
360 campaign
The Ask:
Rebrand Ritual Chocolate to appeal to the “Lululemon Mom” — a wellness-driven woman seeking moments of peace in a busy lifestyle.
The Solution:
We created the tagline “Pure Peace” to position Ritual as a mindful escape. Our print campaign features chocolate integrated into serene nature scenes—like stargazing and cloud watching—offering a visual metaphor for the calm Ritual brings to everyday life.
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