Poppi Trust Your Gut

The Ask:
Poppi is a prebiotic soda that combines great taste with health benefits, making it a perfect fit for a generation that values wellness, authenticity, and engaging experiences. This campaign focuses on creating a buzz around Poppi through creative, interactive, and visually appealing strategies that resonate with Gen Z's lifestyle and preferences.

The Solution:
An insight I found about Gen-Z is that they love to party and celebrate the night, but they always regret the morning. I wanted to demonstrate how Poppi is a drink that can cure your hangover and help you feel good in a fun and mystical way, landing on the tagline “Trust your gut”.