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Kraft Your Timeless Companion

Project Type

print ads

Date

February 2024

Role

art direction
Jocelyn Jimenez

The Ask:
Reintroduce Kraft Mac & Cheese to older Gen Z and younger Millennials by aligning it with their values and cultural interests.

The Solution:
Position KMC as a "timeless companion" through a scrapbook-themed print series. Each ad shows a childhood dream on one side and its adult reality on the other—highlighting how Kraft has always been there through every stage of life.

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