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SubWaze
Project type
case study
Date
October 2024
Role
art direction
Jocelyn Jimenez
copywriting
Reagan Miller
The Ask:
Create buzz and curiosity around the launch of the Footlong Cookie by positioning it as an unexpected late-night delight.
The Soltuion:
Late-night cravings hit hardest when options are limited. For drivers on the road after hours, finding a satisfying sweet treat is nearly impossible—until now. The Footlong Cookie turns an ordinary drive into an unexpectedly delightful experience.
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